macy's thanksgiving day parade

NBC 4’s Andrew Siff reports.

Excitement is in the air as the massive balloons for Macy’s Thanksgiving parade inflate tonight. Melissa Colorado reporting.

NBC New York’s Kay Angrum was live as volunteers inflated balloons for the 97th annual Macy’s Thanksgiving Day Parade.

Everyone’s favorite parade balloons are getting inflated Wednesday afternoon on the Upper West Side. Macy’s Balloon Inflation Celebration is taking place 12 to 6 p.m. on Wednesday. Sixteen featured helium balloons and 32 novelty and heritage balloons will be prepped for their big flight on Thanksgiving Day. The public can only enter the event at 72nd Street and Columbus Avenue….

Snoopy and Santa are getting ready for the annual trip to Herald Square! The Macy’s Thanksgiving Day Parade will take place on Thursday at 8:30 a.m., an earlier start time than usual. This year’s parade will be the 97th edition of the popular event that includes balloons, floats, and performances. The parade will start at West 77th Street and...

The Macy’s Thanksgiving Day Parade will air live on NBC, Telemundo and Peacock.

NBC New York got a first look at the new Macy’s Thanksgiving Day Parade floats ahead of the big event on Thursday, Nov. 23.

Crews are putting final touches on the floats for this year’s Macy’s Thanksgiving Day Parade. Gus Rosendale reports.

Ashley Bellman visits the Macy’s Parade Studio in Moonachie, New Jersey. Macy’s Parade Executive Producer Will Coss shows us new floats and tells us what makes the parade so special.

Cher is obviously a superstar but even a superstar is happy to be the opening act when it comes to Santa. Organizers of this year’s Macy’s Thanksgiving Day Parade have nabbed the Oscar-, Emmy- and Grammy Award-winner for their 97th annual event. Cher will make her appearance just before the parade’s end, signaled by the arrival of Santa’s sleigh. This...