Bísness School

After launching his tequila brand Lobos 1707 during the COVID-19 pandemic, actor Diego Osorio struggled to position his product in the U.S. However, an unexpected call from an NBA legend led to a collaboration that would place Lobos 1707 products in major spirits retailers across the country.

When actor and documentarian Diego Osorio decided to venture into the spirits world, he knew he needed to distinguish himself from other brands. So, he launched Lobos 1707, a tequila brand inspired by his great grandfather that blends Mexican and Spanish aging techniques in its products.

Hector Saldivar founded Tía Lupita after noticing no hot sauce in grocery stores resembled his mother’s sauce in Mexico.

When Hector Saldivar moved from Mexico to the United States, he wasn’t satisfied with the hot sauces he found on store shelves. He started Tia Lupita Foods to introduce American consumers to the robust flavor of his mother’s signature hot sauce.

After retiring from soccer, Olympian Melissa Ortiz decided to start her own company: a coffee brand that donates a portion of profits to organizations that use soccer for social development.

Former soccer player for the Colombian national team Melissa Ortiz grew up with the smell of coffee surrounding her. After retiring from the sport, she decided to launch a company that could help her give back to soccer through coffee.

TMJ currently represents the most expensive women’s soccer player in history and is responsible for the biggest contract in the history of the National Women’s Soccer League.

In 2014, Guillermo Zamarripa and Oscar Gonzalez decided to launch TMJ, an agency that today represents some of the biggest names in women’s soccer.

Mafe and Coco Cabezas’ homesickness inspired them to launch Toast-It.

Martin Cabrera’s career in investment banking began in high school with The Stock Market Game.

Opening her father’s sugar-free candy cabinet made Annie Leal realize there was a lack of healthier Mexican sweets at grocery stores.

Annie Leal shares her journey from marketing executive to candy entrepreneur.

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Rafa Nieves was watching the MTV Video Music Awards when he got an idea that would help him combine two of his talents: baseball and hospitality.

Julissa Prado took her skills as the “curl whisperer” for high school classmates to founder of Rizos Curls.

Julissa Prado was frustrated with the lack of curly hair care products at stores like Target growing up. Now, her brand, Rizos Curls, is sold at Target stores around the country.

From his start as a chemist to becoming one of the country’s leading Latino entrepreneurs, here’s how Gary Acosta helped dozens of Latinos start their entrepreneurship journeys.

SXSW is an annual conference that spotlights tech, music and culture in Austin, Texas. When Gary Acosta attended his first SXSW conference, he was blown away by the number of connections attendees made. That inspired Acosta to make a version of the festival that brought Latino changemakers together.

When Mario Carrasco was a high school English teacher, he never thought a career change would leading him to heading a multimillion-dollar company.

Mario Carrasco was frustrated with his job as a high school English teacher when he decided to Google what kinds of jobs one could do with a literature degree. The search results sparked the idea for his $8-million market research firm.