Google has halted its pursuit of making Google+ a rival to Facebook with the search giant even admitting that the social service was a little "confusing" for users, NBC News reported.
The service's intention of unifying Google's sharing models was "a well-intentioned goal, but (we) realized it led to some product experiences that users sometimes found confusing," Bradley Horowitz, who took over Google+ a few months ago, said in a blog post on Monday.
Google+ has failed to gain traction as a serious contender in the social media space. Analysts said that the service failed to carve out its own distinctive purpose.
Google is not shutting its social media service down completely but said it is becoming "more focused."
