Campbell's is ditching the soup â at least in name. And the change has now received shareholders' greenlight.
Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell's Co. Shareholders overwhelmingly approved the change on Tuesday.
In a statement, CEO Mark Clouse maintained that this âsubtle yet important changeâ will retain the companyâs iconic name âwhile reflecting the full breadth of our portfolio."
New Jersey-based Campbell's hasnât been exclusive to the soup business for some time. The company also owns brands like Prego sauce and Goldfish crackers â and completed a $2.7 billion acquisition of Sovos Brands, the maker of Raoâs pasta sauces, earlier this year.
Still, the 155-year-old food seller is most famous for its namesake canned soups, adorned with red and white labels. Its new name won't change that, the company says â noting the Campbellâs soup brand or packaging will not be affected.
âWe love soup and always will," Clouse stated Tuesday. "The iconic red and white Campbellâs soup labels that consumers love will be on shelves forever.â
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The new name will officially be effective following an amendment filing to the companyâs certificate of incorporation.
U.S. & World
Campbell's is far from the first to attempt such as makeover.
From Dunkin' to KFC, a handful of other food companies have also rebranded themselves over the years â often shedding the mention of specific item they were known for with shorter corporate title, or even an updated logo, in hopes of emphasizing other business.