A shoplifting ring that stole nearly $2 million in clothes and beauty products from Macy’s and other well-known stores in the U.S. and then resold them in New York City and the Dominican Republic has been busted, law enforcement officials announced Tuesday.

Five New Yorkers have been charged with felony possession of stolen property, conspiracy and other related crimes, Queens District Attorney Melinda Katz said.

The bust served as a reminder to shoppers as the holiday shopping season kicks off in earnest with Black Friday this week to make sure they are supporting legitimate establishments, she said.

“When a deal seems too good to be true, I guarantee you, it’s too good to be true,” Katz said.

Nationally, businesses lose roughly $100 billion and the average family pays $500 more a year because of the impact of organized retail theft, according to New York Gov. Kathy Hochul, who joined the district attorney and other law enforcement officials in Queens.

The Democrat said the arrests also marked the first time anyone has been charged under a new criminal statute of fostering the sale of stolen goods that she recently signed into law to help crack down on retail theft.

“This is real simple. We’ve had enough with criminals preying on our citizens,” Hochul said. “We are sick and tired of our citizens feeling they’re vulnerable to random crimes on the streets or these sophisticated organized crime rings. And we are coming after you.”

Katz, the district attorney, said the group stole high-end makeup, perfume, beauty products, designer clothing and accessories from stores ranging from Macy’s to Victoria’s Secret, American Eagle, Sephora and Ulta Beauty over a roughly two-year period.

The group’s leaders, married couple Cristopher Guzman and Yvelisse Guzman Batista, directed shoplifting crews to steal specific merchandise as they hit multiple stores in New York, New Jersey, Maryland and elsewhere along the East Coast, she said.

They also paid truck drivers to divert products bound for retailers from manufacturer warehouses directly to locations under their control.

The group, operating out of a home in Queens, then resold the merchandise online as well as at a brick-and-mortar boutique called Yvelisse Fashion in Santiago, a city in the Dominican Republic.

Vince Scala, a lawyer for the couple and two of the other defendants, said his clients pleaded not guilty at their arraignment Saturday. They were released pending their next court date in January.

“The charges are only a couple of days old, and I have not seen a single piece of evidence, discovery or police reports,” he said. “I look forward to reviewing the case at the appropriate time.”

Tuesday’s announcement is part of a broader push from Hochul to counter Republican criticisms that Democrats in New York are soft on public safety issues, an issue that hurt her party in the 2022 midterm elections and has remained a consistent talking point for the GOP.

Earlier this year, Hochul signed off on a handful of policies aimed at cracking down on retail theft, including increased criminal penalties for assaulting retail workers, new funding for law enforcement teams dedicated to retail theft and tax credits for businesses to install security cameras.

She also approved policies that allow prosecutors to combine the value of stolen goods when filing larceny charges and made it easier to criminally charge third-party sellers of stolen goods.

Retail theft has also been a concern elsewhere.

Videos of brazen shoplifting crews rampaging through stores have been widely shared on social media, fueling widespread frustration that retail crime is rampant and unpunished.

Earlier this month, California voters overwhelmingly passed a tough-on-crime ballot measure that makes shoplifting a felony for repeat offenders again.

The measure partly rolled back a progressive law passed by voters a decade ago downgrading several nonviolent crimes to misdemeanors, including theft under $950 in value.

Associated Press reporter Anthony Izaguirre in Albany contributed to this story.