Walmart Inc.

Walmart logo redesign: See the retailer's updated brand look

The "brand refresh" of Walmart's identity includes some nods to its past.

NBC Universal, Inc.

Here are five things to know about the Walmart corporation.

Retailing giant Walmart has unveiled a new logo to start the new year.

The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past.

Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in new updates to keep the brand fresh."

“Walmart aims to be an inspirational, digital retailer that provides all the products, brands and services our customers need and want. This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow,” said William White, senior vice president and Chief Marketing Officer, Walmart U.S., in a press release.

Walmart said it start to rollout the new look on stories in Oct. 2024 but will continue to expand the new look to stores across the country over time.

Walmart's Instagram account could already be seen on Jan. 13 with the new logo.

Walmart
A before and after look at Walmart's logo. (Walmart)
Walmart
A before and after look at Walmart's wordmark. (Walmart)
Walmart
A look at a Walmart storefront with the new logo and wordmark. (Walmart)
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