Times Square September 13, 2024 2:47 pm An unassuming gift shop leads to a shiny new billboard in Times Square There’s a lot that goes into keeping the lights on in Times Square. We scored exclusive access to the gift shops and hotels that house the city’s larger-than-life billboards. Local 4:45 Rockefeller Center Christmas Tree: What happens to the tree after it comes down? 3:03 Inside NYC's new Frosty's Christmas Pop-Up 2:07 Police seek answers after 2022 deadly hit-and-run on Long Island 2:51 Day 3: Jurors deliver no verdict in Daniel Penny trial 3:39 Police focus on killer's activity before shooting in Manhattan