Climate change September 30, 2021 2:59 pm

How the Whitest White Paint in the World Can Save Energy

Why bother making the brightest white paint possible? Paint a house this color and it will reflect more sunlight than other paints, lessening the heat the home – and the planet – absorbs. We talked with Purdue University’s Dr. Xiulin Ruan to hear more about the science and when the paint will hit the market.

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