-- Well, Philip Treacy, wouldn't they all like to be portrayed by movie star hunk Brad Pitt? During the unveiling of a collection of hats and masks for the Museum of London, the charmingly bashful milliner confessed that he'd pick Pitt to play his character in the upcoming Isabella Blow biopic. He quickly added that he didn't think such a pairing would actually happen, but maybe Pitt is listening and will be a sport. [Vogue UK]
-- Wait just a minute, LA. For the second installment of the born-in-NYC Fashion's Night Out event, Los Angeles is plopping down a ferris wheel right on Rodeo Drive. Shoppers who present a receipt from one of the more than 50 participating stores get a ride for two. But just remember, you've got to drive there. [WWD]
-- After creating a craze in Tokyo after its original drop in 1965, the book Take Ivy and its collection of well-heeled Ivy League men is being re-released by Powerhouse Books. Over the past three decades, the volume has developed a cult following of east coast dandies who, according to a friend of Racked, are paying more than "a freaking grand on eBay" for the 2006 edition. Get 'em while they're hot, and still strangely cold at the same time. [Racked]
-- The bidding for the Takashiyama building on Fifth has come to a close, with Swatch losing out in the end to high bidder Thor Equities (with a name like that...). Ultimately, the five finalists bowed to a final offer the Post reports rings in just above $140 million, or $1,450 a square foot. [The New York Post]
-- Perhaps the building where Swatch won't move into will be a clue on the city-wide scavenger hunt, "Key to the City" by artist Paul Ramirez, in conjunction with DKNY and Creative Time and The City of New York. To play, hunters pick up keys from a Times Square kiosk and can run around opening locks from the George Washington Bridge to inside the Gracie Mansion. DKNY PR Girl will offer up a Twitter preview of the experience on Monday if you prefer to know what you're getting into. [WWD]
- Elle is making cross-marketing (and actual) music with a Women in Music concert on the High Line June 9. Performing that evening will be Kelis, The Like and DJ Justine D and, thankfully, no aspiring pop-tarts from The City or anything like that. The magazine's corresponding Women in Music issue will also feature songstresses Christina Aguilera, Charlotte Gainsbourg, Alicia Keys, Ke$ha and Rihanna, who'll grace the cover. [WWD]
