Tequila 512 is suing Kendall Jenner's 818 Tequila for trademark infringement, false designation of origin and unfair competition, alleging that the brand copied its logo and color scheme.
In its suit, filed Wednesday in U.S. District Court in Central California, Tequila 512 accused K & Soda LLC, which owns 818 Tequila, of "simply and blatantly" copying its branding.
The lawsuit says Tequila 512, whose trademark was established in 2015, uses an "immediately recognizable 512 mark in black lettering inside a vertical yellow rectangle." Tequila 818, which launched last year with Jenner as the face of the company, is accused of using the same branding with "immaterial tweaks."
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